Land Rover changed its local press to online advertising campaigns to increase its local and national presence in 180 agencies.
More website visits were achieved through Google
Of reduction of CPA ( Cost per Acquisition) compared to traditional advertising
Of increase on website visits
Of increase on sales
Land Rover dealers had the tendency of using local media such as magazines, newspapers, flyers, etc. to achieve their goals. Using a local advertising campaign is much more effective and yet the dealer do not have the experience or time to develop a strategy.
To achieve the objectives a strategy was developed focused on specific keywords by destination, which immediately increased the presence of the brand and began to generate action in the consumer, through all the processes of purchase.
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