Under Armor sportswear company achieved to boost sales and increase its user base, thanks to the strategy of marketing in social media made on Facebook.
of the traffic website was increased through Facebook
Of the CPA (Cost Per Acquisition) was reduced compared to other media
Of the traffic received from the website came from social platforms
Increased on the total sales
From the first day, the company needed to lean on a business platform like Facebook to reach more people. Being an e-commerce site, it was necessary to put together an excellent digital marketing strategy to achieve the goals, optimize budgets and get the right potential clients. The objective was to increase the number of prospects received, which consequently resulted in an increase in total sales.
To reach the objectives campains were created for each client profile that was wanted to reach, that was posible by using Facebook tools correctly.
Facebook became one of the top 5 media that generates sales on the business. In addition, 80% of new registrations to the website were achieved thanks to the campaigns displayed on Facebook. It also achieved a 7% increase in the total sales of the company. In terms of reach, more than 3 million people saw the ads displayed on Facebook.
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